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Marketing Assistance Scheme

The Ministry of Micro, Small and Medium Enterprises provide Marketing assistance to MSMEs through various schemes. The details of schemes operated by this office are as under;

Marketing Assistance and Technology Upgradation (MATU) Scheme

Financial support to participate in State/District level local exhibitions/trade fairs is provided under the Scheme.

Vendor Development Programme (VDP)

A platform to bring Buyers and Sellers together for business promotion.

Marketing Development Assistance (MDA)

 Financial assistance to Micro and Small enterprises to participate in overseas exhibitions and to implement Bar Code.

The details of the funds allocated and spent as well as target fixed and achieved under each scheme during  last three years and the current year are given:

Details of the funds allocated & spent as well as target fixed & achieved by this department

Year Achievement(No of units benefitted) Funds allocated (BE)(Rs. in Lakh) Expenditure(Rs. in Lakh)
  MATU VDPs MDA MATU VDPs MDA MATU VDPs MDA
2012-13 563 345 978 800 500 885 97.82 338.50 489.51
2013-14 137 349 867 500 500 600 34.34 375.40 389.98
2014-15 713 375 1026 500 500 600 112.07 388.12 507.21
2015-16*(As on 30.6.2015) 15 139 500 500 600 30.00 99.50
*    No targets are fixed under schemes since these schemes are demand driven. 

This information was given by the Minister of State, Micro, Small & Medium Enterprises, Shri Giriraj Singh in a written reply to a question in Lok Sabha.