Mahatma Gandhi communicated a quintessential message to the nation through his efforts to educate people around him about cleanliness. He wished to see a “Clean India” where people work hand in hand to make the country clean. To work seriously towards this vision of Gandhiji, Prime Minister Shri Narendra Modi – External website that opens in a new window launched the Swachh Bharat Abhiyaan – External website that opens in a new window on October 2, 2014 and asked people from all walks of life to help in successful implementation of this mission.
The mission seeks to achieve the goal of Clean India in next five years so that the 150th birth anniversary of Bapu can be celebrated as an accomplishment of this duty. Swachh Bharat Abhiyaan – External website that opens in a new window exhorts people to devote 100 hours every year towards the cause of cleanliness. As many as nine public figures: Mridula Sinha, Sachin Tendulkar, Baba Ramdev, Shashi Tharoor, Anil Ambani, Kamal Hasan, Salman Khan, Priyanka Chopra and Team Tarak Mehta ka Oolta Chashma – have been invited by the PM to make a contribution towards Swachh Bharat, share the same on social media, and invite nine other people to do the same, hence forming a chain.